Luiss Business Cases

  • Saverio Bozzolan (Luiss University), Fabio Accardi (Professional), Roberto Rosato (Astaldi)

    Australia General Construction, Inc.

    The SCE & C’s objective in the execution of the worldwide strategy as per 2019 - 2022 was to enter into the Australian market. With the aim to minimize environmental and market risks, they have been looking for potential acquisitions of an existing company (M&A). After a very careful analysis of possible target firms, the choice went towards the Australia General Construction, Inc. (AGC).

  • Matteo Caroli (Luiss University), Leopoldo Mandelli (Renco Group S.p.A.), Luca Silla (SIMEST S.p.A.), Amerigo Silvestri (ArmPower Armenia)

    A gas-fired combined cycle power plant in the Republic of Armenia: a winning international partnership

    In December 2016, the government of the Republic of Armenia (RA) signed a memorandum of understanding (MoU) with an Italian medium-sized construction company, Renco S.p.A Group (RESpa). The MoU, based on a Build-Own-and-Operate (BOO) project financing contractual framework, defined the preliminary responsibilities concerning the design, construction, operation and maintenance of a 250MW gas-fired combined cycle power plant in Yerevan.

  • Fabian Homberg (Luiss University), Dennis Schoeneborn (Copenhagen Business School)

    What happens in Vegas, stays in Vegas? A young traveler’s decision making problem

    Las Vegas is the capital of gambling in the US. The city is well known for attracting travelers due to its busy night life and casino density. In 2018, Las Vegas had more than 42 million visitors of which 20% indicated their gambling budget is more than USD 600. Gambling has been and still is the primary economic motor of the city. The website statista.com reports that "the average cost per night of accommodation in Las Vegas reached 128.85 U.S. dollars in 2018 ". It also reports that Las Vegas tends to host more than 18 thousand conventions annually since 2001.

  • Maria Isabella Leone (Luiss University), Laura de Lorenzis (Innovation Management Consultant)

    ACEA thinking outside ACEA. How a 110-years old, asset-intensive company innovates its Innovation model and designs an Innovation Factory

    Even today, as in the times of ancient Rome, May is considered the month of sowing and new opportunities. Also, in Acea it is time for unveiling a new course of actions. Born in the south of Italy but grown up in Milan, Stefano Antonio Donnarumma, was aware of this opportunity, when he entered the Acea main building, in the role of the new CEO in May 2017. Donnarumma’s mission was not the most ordinary one: to launch Acea into the future, not in a progressive way but in an incomparable leap forward. In Donnarumma's mind, a single imperative: how to turn an industrial, asset-intensive company into an open and smart company and do it fast.

  • Marco Francesco Mazzù (Luiss University). In collaboration with Sorgenia management team and Ludovica Serafini

    Digital Enablers for new Decision Journeys: creating and adopting digital touch points -Sorgenia

    In 2016, Sorgenia had grown, but it wasn’t still enough. The goal was to stand out in the market. By blending its new positioning with its pioneering attitude in exploiting technology, Sorgenia re-thought all the customer experience in order to give them the chance of comparing offers and evaluating the most suitable.

  • Marco Francesco Mazzù (Luiss University). In cooperation with Macron management and Antea Gambicorti

    Macron The strategic role of sponsorship to sustain brand growth

    From a unique Italian distributor of baseball equipment on behalf of MacGregor USA and other American baseball brands, in 1971, Macron twisted its offer, entering the arena of professional football sponsorships. However, despite these important recognitions Macron management team was aware that a new step should be undertaken in order to compete in a global market with some global player (Nike, Adidas and Puma) and several aggressive attackers. How to keep growing internationally?

  • Luca Pirolo (Luiss University), Luigi Nasta (Luiss University)

    Medici: Masters of Florence Around the Globe

    TV shows are seen as a truly mass media all over the world, instead of an ever growing corner collection. The research shows the exponential growth of the series scripted on TV in recent years. A case study of the series "Medici: Masters of Florence".

  • Alessandro Zattoni (Luiss University), Rumen Pozharliev (Luiss University)

    Juventus Football Club: from a soccer to an entertainment company

    The 16th of June 2019 Juventus announced the new trainer Maurizio Sarri. The new coach - that won the last European League with Chelsea - has the ambition to lead the club to new victories. Juventus’ objective is to continue to win and to launch another assault to the Champions League, but also to further develop the business model and to increase its brand awareness over the world.

  • Cristiano Busco (Luiss), Fred Nanni (Babson College), Tony Wain (Babson College)

    Monnalisa. When management control meets creativity and sustaianbility

    Monnalisa is a medium-sized company located in Arezzo in Tuscany, Italy. Founded in 1968 by Mr. Piero Iacomoni, Monnalisa designs and sells garments and accessories for children. To distinguish his company from competitors, Piero decided to focus on the higher quality segment of the market, offering coordinated articles of clothing.

  • Matteo Caroli (Luiss), Claudia Pongelli (Luiss), Alfredo Valentino (Luiss)

    Elettricità futura: the challenge for integration, innovation and sustainability in the electric industry

    Elettricità Futura represents more than 700 companies within the Italian electric industry. Overall these companies employ over 40,000 people and hold more than 76,000 MW of installed and conventional electric power and about 1,150,000 km of lines.

  • Fabian Homberg (Luiss)

    Facing a new world: repositioning police services for the 21st Century

    Mr Schumann’s employer was a large public organization: the Police. In many countries police services are organized by regions (hence technically speaking the region is the employer). In a similar way Mr Schumann’s employer covered a major region of his home country, Germany, a so called state (“Land”).

  • Marco Francesco Mazzù (Luiss)

    Brand development through brand extension and licensing - Pininfarina Extra

    Year 2012 started as a key defining moment for Pininfarina Group and its future. In the eyes of the management team, the last five years have been full of hitches. A lot of personal energies have been dedicated to guide the organization through a set of diverse and serious challenges.

  • Paolo Spagnoletti (Luiss), Niloofar Kazemargi (Luiss), Andrea Prencipe (Luiss)

    To cloud or not to cloud: strategic choices and IT governance in the digital transformation of a University

    During last two decades, information technologies along with the development of computing, communication and connectivity technologies have transformed the concepts of products, services, process, as well as the way knowledge is created and transferred. The digital transformation of a University.

Pioneered by Harvard Business School in the 1920s, the case study teaching approach allows students to engage the real-life business challenges in the classroom. It is traditionally used in Academia and its learning validity is officially recognized. The Luiss Business and Management Department has invited the faculty to submit teaching case proposals exploring different topics in the disciplines represented in the Department.
  • Saverio Bozzolan (Luiss University), Fabio Accardi (Professional), Roberto Rosato (Astaldi)

    Australia General Construction, Inc.

    The SCE & C’s objective in the execution of the worldwide strategy as per 2019 - 2022 was to enter into the Australian market. With the aim to minimize environmental and market risks, they have been looking for potential acquisitions of an existing company (M&A). After a very careful analysis of possible target firms, the choice went towards the Australia General Construction, Inc. (AGC).
    24 pagine
    ISBN: 
    978-88-6105-559-9
    Luglio 2020
  • Matteo Caroli (Luiss University), Leopoldo Mandelli (Renco Group S.p.A.), Luca Silla (SIMEST S.p.A.), Amerigo Silvestri (ArmPower Armenia)

    A gas-fired combined cycle power plant in the Republic of Armenia: a winning international partnership

    In December 2016, the government of the Republic of Armenia (RA) signed a memorandum of understanding (MoU) with an Italian medium-sized construction company, Renco S.p.A Group (RESpa). The MoU, based on a Build-Own-and-Operate (BOO) project financing contractual framework, defined the preliminary responsibilities concerning the design, construction, operation and maintenance of a 250MW gas-fired combined cycle power plant in Yerevan.
    31 pagine
    ISBN: 
    978-88-6105-563-6
    Luglio 2020
  • Fabian Homberg (Luiss University), Dennis Schoeneborn (Copenhagen Business School)

    What happens in Vegas, stays in Vegas? A young traveler’s decision making problem

    Las Vegas is the capital of gambling in the US. The city is well known for attracting travelers due to its busy night life and casino density. In 2018, Las Vegas had more than 42 million visitors of which 20% indicated their gambling budget is more than USD 600. Gambling has been and still is the primary economic motor of the city. The website statista.com reports that "the average cost per night of accommodation in Las Vegas reached 128.85 U.S. dollars in 2018 ". It also reports that Las Vegas tends to host more than 18 thousand conventions annually since 2001.
    11 pagine
    ISBN: 
    978-88-6105-565-0
    Luglio 2020
  • Maria Isabella Leone (Luiss University), Laura de Lorenzis (Innovation Management Consultant)

    ACEA thinking outside ACEA. How a 110-years old, asset-intensive company innovates its Innovation model and designs an Innovation Factory

    Even today, as in the times of ancient Rome, May is considered the month of sowing and new opportunities. Also, in Acea it is time for unveiling a new course of actions. Born in the south of Italy but grown up in Milan, Stefano Antonio Donnarumma, was aware of this opportunity, when he entered the Acea main building, in the role of the new CEO in May 2017. Donnarumma’s mission was not the most ordinary one: to launch Acea into the future, not in a progressive way but in an incomparable leap forward. In Donnarumma's mind, a single imperative: how to turn an industrial, asset-intensive company into an open and smart company and do it fast.
    28 pagine
    ISBN: 
    978-88-6105-567-4
    Luglio 2020
  • Marco Francesco Mazzù (Luiss University). In collaboration with Sorgenia management team and Ludovica Serafini

    Digital Enablers for new Decision Journeys: creating and adopting digital touch points -Sorgenia

    In 2016, Sorgenia had grown, but it wasn’t still enough. The goal was to stand out in the market. By blending its new positioning with its pioneering attitude in exploiting technology, Sorgenia re-thought all the customer experience in order to give them the chance of comparing offers and evaluating the most suitable.
    26 pagine
    ISBN: 
    978-88-6105-569-8
    Luglio 2020
  • Marco Francesco Mazzù (Luiss University). In cooperation with Macron management and Antea Gambicorti

    Macron The strategic role of sponsorship to sustain brand growth

    From a unique Italian distributor of baseball equipment on behalf of MacGregor USA and other American baseball brands, in 1971, Macron twisted its offer, entering the arena of professional football sponsorships. However, despite these important recognitions Macron management team was aware that a new step should be undertaken in order to compete in a global market with some global player (Nike, Adidas and Puma) and several aggressive attackers. How to keep growing internationally?
    ISBN: 
    978-88-6105-571-1
    Luglio 2020
  • Luca Pirolo (Luiss University), Luigi Nasta (Luiss University)

    Medici: Masters of Florence Around the Globe

    TV shows are seen as a truly mass media all over the world, instead of an ever growing corner collection. The research shows the exponential growth of the series scripted on TV in recent years. A case study of the series "Medici: Masters of Florence".
    16 pagine
    ISBN: 
    978-88-6105-573-5
    Luglio 2020
  • Alessandro Zattoni (Luiss University), Rumen Pozharliev (Luiss University)

    Juventus Football Club: from a soccer to an entertainment company

    The 16th of June 2019 Juventus announced the new trainer Maurizio Sarri. The new coach - that won the last European League with Chelsea - has the ambition to lead the club to new victories. Juventus’ objective is to continue to win and to launch another assault to the Champions League, but also to further develop the business model and to increase its brand awareness over the world.
    25 pagine
    ISBN: 
    978-88-6105-575-9
    Luglio 2020
  • Cristiano Busco (Luiss), Fred Nanni (Babson College), Tony Wain (Babson College)

    Monnalisa. When management control meets creativity and sustaianbility

    Monnalisa is a medium-sized company located in Arezzo in Tuscany, Italy. Founded in 1968 by Mr. Piero Iacomoni, Monnalisa designs and sells garments and accessories for children. To distinguish his company from competitors, Piero decided to focus on the higher quality segment of the market, offering coordinated articles of clothing.
    30 pagine
    ISBN: 
    978-88-6105-527-8
    Giugno 2019
  • Matteo Caroli (Luiss), Claudia Pongelli (Luiss), Alfredo Valentino (Luiss)

    Elettricità futura: the challenge for integration, innovation and sustainability in the electric industry

    Elettricità Futura represents more than 700 companies within the Italian electric industry. Overall these companies employ over 40,000 people and hold more than 76,000 MW of installed and conventional electric power and about 1,150,000 km of lines.
    24 pagine
    ISBN: 
    978-88-6105-529-2
    Giugno 2019
  • Fabian Homberg (Luiss)

    Facing a new world: repositioning police services for the 21st Century

    Mr Schumann’s employer was a large public organization: the Police. In many countries police services are organized by regions (hence technically speaking the region is the employer). In a similar way Mr Schumann’s employer covered a major region of his home country, Germany, a so called state (“Land”).
    24 pagine
    ISBN: 
    978-88-6105-531-5
    Giugno 2019
  • Marco Francesco Mazzù (Luiss)

    Brand development through brand extension and licensing - Pininfarina Extra

    Year 2012 started as a key defining moment for Pininfarina Group and its future. In the eyes of the management team, the last five years have been full of hitches. A lot of personal energies have been dedicated to guide the organization through a set of diverse and serious challenges.
    24 pagine
    ISBN: 
    978-88-6105-533-9
    Giugno 2019
  • Paolo Spagnoletti (Luiss), Niloofar Kazemargi (Luiss), Andrea Prencipe (Luiss)

    To cloud or not to cloud: strategic choices and IT governance in the digital transformation of a University

    During last two decades, information technologies along with the development of computing, communication and connectivity technologies have transformed the concepts of products, services, process, as well as the way knowledge is created and transferred. The digital transformation of a University.
    39 pagine
    ISBN: 
    978-88-6105-524-7
    Giugno 2019