Internet Economics

Internet economics is a systematic review about Internet industry and economy. The World Wide Web is analyzed, utilizing an extensive and comprehensive statistical data/literature review, both as medium and as meta-platform giving the basis for a new and original perpesctive about historical evolution and technological trajectories . Internet markets, their perimeters and dimensions, are described in detail by means of the LIIF Model, a new conceptual framework that allows: a systematic mapping of market structure itself; supply and demand dynamics evolution; a taxonomy of product-services; a clearer understanding of the Internet phenomenon.

Foreword by Vint Cerf.

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  • Paolo Cellini

    è un manager di lunga esperienza internazionale, già Vice Presidente Strategy and Business Development presso la Walt Disney – Divisione Internet (Londra) e Direttore Business Development EMEA e Country Manager della Walt Disney – Divisione Interactive Games (Parigi). È stato Venture Partner in quattro fondi di Venture Capital (Club d’investissement media; 21 Nextwork; Innogest; LVenture). È stato docente di New Media presso l’École Supérieure des Télécommunications (Parigi) e ha insegnato Marketing strategico, Marketing dei servizi e Internet Economics alla LUISS (Roma).